Il coinvolgimento emotivo del pubblico viene mantenuto grazie all’empatia. Se lo scrittore non riesce a creare un legame fra noi lettori e il protagonista, si legge il libro senza provare nulla. Il coinvolgimento non ha niente a che vedere con il...
Secondo quanto è stato riportato durante l’ultima Bookseller Conference di Londra, dedicata al marketing editoriale, sembra che gli editori tradizionali puntino le proprie risorse promozionali soltanto su una piccola percentuale di autori, circa il 5% di tutti quelli che ogni anno...
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